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Fed: Death, sex and injury focus of anti-binge drinking campaign<

22 Nov 2008 2:30 AM

TV viewers .. radio listeners and newspaper readers will be confronted with death .. sex and injury .. in a new two-year advertising campaign to tackle binge drinking.

The first television ads .. with the tagline .. Don't turn a night out intoa nightmare .. will screen on Sunday night.

It'll also run on radio .. print .. websites and in pubs and clubs.

The campaign features a bleeding teen on the ground in front of a car and ayoung couple being laughed at and photographed while having sex in public.

The ads are part of the federal government's 20 million dollar anti-binge drinking campaign.

Four Australians aged under 25 die in an average week due to alcohol-related injuries.

AAP RTV mjkmskaafwzfdf =0A